Hugo Boss Dusts Itself Off

It will forever be remembered as the uniform of chic Wall Street investment bankers. The square, broad-shouldered look defined the upwardly mobile 1980s, and in the process it made an international fashion superstar out of German menswear maker Hugo Boss. But when excess gave way to austerity, Boss got tossed. Just as customers began turning their backs on the boxy look, a series of management miscues and an overexposed label piled on to cost Boss its cachet.

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