A Global Tune Up For Ford...

Signaling his intent to strengthen Ford's global competitiveness, Chairman Alexander Trotman on Apr. 20 launched a sweeping reorganization aimed at integrating the carmaker's worldwide operations and "get more firepower from Ford's resources." Trotman's goal: eliminate overlap among Ford units in the U.S., Europe, Asia, and Latin America--and save Ford $2 billion to $3 billion a year by the end of the decade. Instead of separate manufacturing, sales, and product-development units for each geographical zone, Trotman will place each function under one executive. Coordinating that new organization will be a new Ford car czar, Edward Hagenlocker, a veteran of Ford's successful truck operations.

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