Fall Guys?Gary Weiss
The Helmsley Building, at the foot of Park Avenue in Manhattan, is an architectural gem. But its real distinction lies not in its ornate Art Deco lobby or worked-brass elevators. In unmarked suites on the 12th and 14th floors and in the spanking new building next door, a misunderstood, widely feared Wall Street subculture has taken root. Dozens of small hedge funds have quietly opened offices right here--a Hedge Fund Row, if you will.
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