Closing The Gender Gap With Capital

When Michele Goss wanted to start a Houston bakery for people on sugar-restricted diets in 1992, local banks wouldn't give her any dough. Her collateral was meager, and if she failed, her inventory was too perishable to seize. Undeterred, Goss borrowed $15,000 on four credit cards and cashed in her $45,000 individual retirement account. "No one was willing to take the risk. It was real scary," she says.

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