We're not your sugar daddy. That was the message British Airways PLC had for its U.S. partner, USAir Group, on Mar. 7. The British carrier, which has invested $400 million in USAir since last year, decided it wouldn't pay another farthing of a promised $450 million until the American carrier reversed its losses, which could total more than $350 million for 1994. Joint marketing and purchasing will continue, says BA Director of Strategy Roger Maynard, "but we're not sure we want any further investment."
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