The Entertainment EconomyBy , , and
Lee A. Iacocca knows a good opportunity when he sees one. Three weeks after he retired from Chrysler Corp. in late 1992, Iacocca and his wife visited Branson, Mo., a small town nestled in the Ozarks that has become a mecca for country music. Strolling along Branson's rialto, a garish strip called Route 76, Iacocca was stunned to see crowds pouring out of theaters and dozens of construction cranes looming overhead. "I was never at Sutter's Creek during the Gold Rush," he says. "But that's what I imagine this was like."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.