The Entertainment Economy

Lee A. Iacocca knows a good opportunity when he sees one. Three weeks after he retired from Chrysler Corp. in late 1992, Iacocca and his wife visited Branson, Mo., a small town nestled in the Ozarks that has become a mecca for country music. Strolling along Branson's rialto, a garish strip called Route 76, Iacocca was stunned to see crowds pouring out of theaters and dozens of construction cranes looming overhead. "I was never at Sutter's Creek during the Gold Rush," he says. "But that's what I imagine this was like."

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