Where Buying A Ticket Puts You Right In The Action

Hollywood sold $5.2 billion worth of movie tickets in the U.S. and Canada in 1993. But with digital technology promising a world of unlimited television channels, some entrepreneurs think it will take more than Jurassic Park to lure folks off their couches and into the theater. So what will? How about high-tech movie houses that put you right in the action? Two upstarts, Iwerks Entertainment and Imax Corp., are pioneering this next generation of cinematic thrills.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.