That's One Angry Camel

The idea seemed harmless enough. The marketing folks at R.J. Reynolds Tobacco Co. had printed 20,000 bandannas and were getting ready to give them away at a motorcycle convention in Massachusetts. Just before the big day, a high-ranking Reynolds executive returned from a trip and ordered every bandanna burned. How come? They sported the notorious mug of Joe Camel, and Reynolds feared they would fuel charges that RJR was pushing cigarettes to kids. Lynn J. Beasley, senior vice-president for the Camel and Winston brands at Reynolds, remembers the episode with frustration. She sighs: "Some days you want to say, 'Let's get out of cigarettes. This is just too much work.'"

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