Reality Check

VIETNAM BOOSTERS SAY that with the lifting of the 18-year trade embargo against the former enemy, a new Asian Tiger is in the making. Many of its 70 million consumers are devotees of American brand names. Despite Marxist rule, the Vietnamese retain a knack for capitalism, especially in the south. Coca-Cola, Caterpillar, Mobil, Citibank, and loads of other U.S. companies are on the brink of starting lucrative operations in Vietnam.

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