Going For The Gold
Let the real games--the race for endorsements--begin. Nancy Kerrigan clearly is the Midas of the 1994 Winter Olympics. Already starring in Campbell Soup and Reebok ads, she's now a hot property at Walt Disney, which on Feb. 22 announced a reported $1 million deal that includes a skating show, a book contract, and television movie rights. Oksana Baiul, the Ukrainian figure skater, is also said to have received offers from Disney and Nike. The only other big winner will be speed skater Dan Jansen, whose comeback story is made to order for Madison Avenue. Not so speedster Bonnie Blair: only middling drama, say marketers, in her Lillehammer triumph. Tonya Harding? Forget about endorsements. A book or movie deal may supplement the $600,000 she is said to have received from TV's Inside Edition.
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