Suddenly, Saturn's Orbit Is Getting WobblyDavid Woodruff
Last summer, Saturn Corp. was selling so many cars that dealers literally ran out of them. Now, General Motors Corp.'s $5 billion small-car venture is faltering badly. From a peak of 24,862 units in June, sales plunged 42%, to 14,377 cars, in January. Saturn's inventory of unsold cars is a problem, too, jumping from 18 days in July to current levels of 100 days (charts). "The bloom is off the rose," complains one unhappy East Coast dealer.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.