Let Us Now Praise Earthquake Capitalism

As we well know, it's the goal of American business to find a niche, and market to it. In response to your "$10 for water! What's the catch?" (Up Front, Feb. 7) article, I argue that those people accused of "price gouging" are merely engaging in capitalism, be it at the cost of others. If the market will bear $10 for a gallon of water, then so be it.

If one is to compete and gain a share of that market, then there certainly is room to move in pricing. Those who planned ahead, as warned, didn't have to pay the high prices. As told to me several years ago: "A lack of planning on your part does not constitute an emergency on my part."

C. Jason Mancebo

San Bruno, Calif.

Before it's here, it's on the Bloomberg Terminal.