Welcome To The Next Level, Chipmakers

For many chipmakers, it's the Holy Grail. Nintendo Co., Sega Enterprises Ltd., and others expect to make some 40 million video-game machines over the next five years. And every one will need at least one microprocessor--the same type of brain found in personal computers--to run the fastest and flashiest games yet. "This is a major, major opportunity," gushes Larry Jordan, marketing vice-president for chipmaker Integrated Device Technology Inc. (IDT).

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