Don't Bet The House? Says Who?

Only in Hollywood could someone turn real estate into a game show. Entertainment lawyer Scott Roth, after a dismal year in Southern California's lousy housing market without offers for his $450,000, three-bedroom house, is staging a contest with the Hollywood Hills home as top prize. For a $75 entry fee, contestants need to answer 25 offbeat questions--some as simple as how long was the ocean tour in Gilligan's Island supposed to be. If there's a tie, he will hold runoff quizzes among top finishers. "I call it Jeopardy! with an attitude," he says.

He might also call it a money-maker: Roth says he'll end the contest by June 30 or after 12,500 entries. That would be enough to generate $937,500, which would pay off his $300,000 mortgage and move his family into another house. If he gets fewer than the 12,500, Roth says he'll give 75% of the take to the winner or return the bucks. Roth, who started the contest just before the earthquake, has 1,000 entries so far.

Before it's here, it's on the Bloomberg Terminal.
LEARN MORE