A Media Gunslinger For The World Bank

The World Bank, which has been getting bad press lately, has tapped an aggressive public-relations consultant to refurbish its image. Herbert Schmertz, the in-your-face former Mobil Oil spokesman, has hired on with a one-year contract that World Bank sources put at $200,000. Schmertz, 63, won notice during the 1970s for the scathing advertorials Mobil ran in newspapers, flaying journalists and officials who knocked Big Oil.

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