Paramount: Do I Hear $11 Billion?By
It was a fine display of corporate synergy, to be sure. A converted cafeteria at Viacom's Manhattan headquarters brimmed Oct. 25 with physical testament to Viacom's new $10 billion bid for Paramount Communications Inc. Star Trek figurines mixed it up with Ren & Stimpy jackets. An eight-minute video plugged Viacom's MTV Networks and Paramount's New York Knicks basketball team, to the lilting strains of a specially penned rock song: "Don't you know the urge? Merge, merge, merge."
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