Who's Beating The DownturnJonathan B. Levine
Roberto Schisano is on the road, as usual, flitting between his home in Rome, his headquarters in Nice, and a personal office in Brussels. But these days, the president of Texas Instruments Europe is running faster than ever to keep up with what has become an anomaly in European business: growth. Computer makers and others are devouring TI's microchips, boosting sales 25% this year, to about $875 million. That has Schisano scrambling to complete by next year a $500 million expansion of his plant in Avezzano, Italy--opened just 18 months ago--while scouring Europe for a new site to open by 1996. "The market is very, very hungry," he says.
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