Thoughts For Chairman Gerstner

No one doubts the enormous challenge and urgency that IBM faces in correcting its past errors and forging a path to success once again ("Rethinking IBM," Cover Story, Oct. 4). However, it is important to note that Lou Gerstner is not the only player in this transformation: Tens of thousands of IBM employees have to row the Big Blue boat forward, too. Hence, a unifying vision is critical, even if it means restating elements that have spelled success for IBM for decades and adding a few others that stress currently desired values. Here is a sample that just might work:

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