This Price Hike Hertz Corporate Renters

The second big rental-car price hike in as many years may soon start driving corporate renters elsewhere. Hertz announced on Sept. 28 that it will raise prices in major cities by 12%, and other rental companies quickly followed suit. The upshot? On average, it will cost $5 a day or $20 a week more to rent a car.

The rental giants are trying to shore up margins lost when the Big Three auto makers stopped subsidizing fleet purchases in 1992. But travel experts say the increase may prompt business and vacation renters to drive their own cars.