The Yanks Are Buying, The Yanks Are Buying

Franco Bernardelli is having to brush up on his English these days. The hardworking export director of De Longhi, a Treviso consumer-electronics maker, is spending more and more time in Chicago and New York. The reason? The U.S. is now the hottest growth market for the $500 million company. This year, Bernardelli says he'll sell 800,000 electric radiators, espresso machines, and toaster ovens in the U.S., about 50% more than in 1992.

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