Supertomatoes The Old Fashioned Way

David Marguleas is ticked off. His company grows and ships millions of boxes of what he claims are America's best tomatoes, a variety called DiVine Ripe. Trouble is, a couple of genetically engineered competitors still not on the market are hogging publicity on the return of tasty tomatoes to supermarkets. "It took 12 years to develop this tomato, but all the attention is going to the science that's supposed to produce the same characteristics," says Marguleas, senior vice-president for marketing for Sun World International Inc. in Bakersfield, Calif.

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