The Boom Belt

If you want to know why the South is rising again, consider Project Pretoria. That was the code name BMW gave to its search for a low-cost site for a plant to make its popular 3-series models. Over three years, the auto maker scoured 250 locations in 10 countries. By the spring of last year, the battle for the $400 million facility was reduced to a showdown between Nebraska and South Carolina.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.