This Ram Can Go Head To Head With Anyone

Last January, when Dodge's all-new Ram pickup was lowered from a convention center ceiling to its world debut at Detroit's annual auto show, the most anxious observers were from archrival Ford Motor Co. The Ram, with its roomy cab, radical styling, driver air bag, and optional V-10 engine, was clearly a serious challenger to Ford's F-series truck--for 11 straight years the best-selling vehicle in the U.S. Soon after the Ram hit the floor, Ford engineers furiously began measuring and taking notes on Chrysler's first full makeover of its truck since 1971.

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