Snacks, Balloons, And A Recall
Saturn wants you to believe that having your car recalled is a picnic. The General Motors division is recalling every car it made before Apr. 15--that's 380,682 in all--to replace generator wiring that has caught fire in 34 cars. Saturn hasn't really explained why the generators short-circuited in the first place. But its sterling reputation for quality is on the line. So dealers are pitching tents to handle the overflow, and some are offering balloons, barbecue, or coffee and doughnuts to placate waiting customers. Saturn says it will take mechanics 22 minutes to replace the 10-inch wire. Analysts estimate the recall will cost at least $8 million.