The Hook Is The Look Of The Journal
Financial news junkies already have a wide array of wire services from which to choose. But most news wires just send reams of unadorned text to computer screens. In an attempt to create a more appealing and personalized reading experience, Dow Jones & Co., one of the world's largest suppliers of real-time electronic news, plans to introduce a digital version of its flagship newspaper The Wall Street Journal that has the look and feel of the actual printed version.
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