The Hook Is The Look Of The Journal

Financial news junkies already have a wide array of wire services from which to choose. But most news wires just send reams of unadorned text to computer screens. In an attempt to create a more appealing and personalized reading experience, Dow Jones & Co., one of the world's largest suppliers of real-time electronic news, plans to introduce a digital version of its flagship newspaper The Wall Street Journal that has the look and feel of the actual printed version.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.