Coming Off The Drawing Board: Better Engineers?

As an Apple Computer Inc. engineer in the 1980s, Joe Wujek recruited dozens of engineering students--and didn't like what he saw. Science-heavy studies and narrow specialization had left the new prospects without the skills to design products that mix mechanical and electronic components. And intense classroom competition between individual students was poor preparation for Apple's team approach to engineering.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.