A Sporty Car And A Sensible Family ValueLarry Armstrong
In the past two years, every Japanese carmaker has come up with a distinct strategy for its move into the biggest and most lucrative part of the car business, the market for $15,000-to-$20,000 practical, down-to-earth family sedans. Toyota shot for the high end with its Camry, using luxury touches liberally borrowed from its elegant Lexus. Nissan fielded the smaller but spirited Altima, with a sticker price clearly geared for tough economic times.
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