These Brahmins Are Learning To Hustle

It was an unlikely scene: As a photographer snapped away, Bank of Boston Corp. President Charles K. Gifford stood in the rain outside a LeeJay Bed & Bath retail store in Boston holding bags of bath accessories and an umbrella. The bank had lost out in a competition with two rivals to make a loan to LeeJay. Undaunted, Gifford sent one of the photos to LeeJay president Howard Israel with a note saying: "Our interest can't be dampened by rain or rejection." Says Israel: "I was blown away. Five years ago, they were so arrogant, even patronizing, they never would have even bid. They have totally changed."

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