Will The Information Highway Bypass Mad Ave.?

Tired of all the hoopla about multimedia? Head for Madison Avenue. You will hear blissfully little about the digital revolution in the bastions of American advertising. Normally voluble ad executives clam up when asked to define their role in the new media landscape. "There's a certain sensitivity about talking about things you can't deliver," says Allen Rosenshine, chairman of BBDO Worldwide.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.