What's Black And White And Blue And Yellow And Less In The Red?

When Gannett Co. Chairman Allen H. Neuharth threw a coming-out party for USA Today in 1982, he spared no expense. President Reagan, Cabinet members, congressional leaders, and hundreds of other dignitaries munched on delicacies flown in from all 50 states at a lavish Capitol Hill party. But when Neuharth's brainchild turned 10 last September, John J. Curley, Neuharth's successor as chairman, simply assembled staffers for a buffet lunch in the company dining hall. Some observers figured the affair was kept low-key to avoid drawing attention to the $700 million in losses the paper has racked up over the course of a decade.

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