Coors: From Beer To Superstrong Buttons
Plenty of people have been irritated by broken buttons, but it took a beer magnate to do something about it. Joe Coors Jr. says he got the idea for an indestructible button from a New York Times article in 1989, and he ordered one to be made by the ceramics unit of Adolph Coors Co., the brewing company that his family runs. The research team, headed by Connie Cameron, came up with a ceramic button made of zirconium oxide, which Coors says is harder than steel and has 21 2 times steel's flexing strength.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Fed Raises Rates, Eyes Three 2018 Hikes as Yellen Era Nears End
- These Guys Want to Lend You Money Against Your Bitcoin
- This Electric Truck Will Probably Beat Tesla’s to Market
- Bitcoin Points Way to ‘Massive Change’ for Commodity Businesses
- Famed Short-Seller Jim Chanos Says Tesla Headed for ‘Brick Wall’