At Timex, They're Positively GlowingBy
In 1982, a Swiss company approached Timex Corp. and asked it to do worldwide marketing for a new product. Timex executives passed, believing the garish plastic timepieces wouldn't sell. You guessed it: They were Swatches, destined to score a fashion megahit. Now, Timex President C. Michael Jacobi admits having made "a big mistake".
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