So Much For Making Nice

When nursery owners who used the DuPont Co. fungicide Benlate DF started finding their flowers and shrubs stunted and discolored a few years ago, DuPont executives took the high road. Rather than fight an expected trickle of complaints, they paid growers' claims. The goodwill gained would be worth it, they figured, if only to preserve the company's stellar reputation in agricultural chemicals, a market DuPont dominates in the U.S. Indeed, Chairman Edgar S. Woolard Jr.'s long-term game plan called for the $1.8 billion business to be an engine for DuPont growth.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.