Cable Has A New Frontier: The Old World

Bill Roedy loves roaming around Europe because he can't get away from MTV. From a Slovakian disco to a hotel on the Mediterranean island of Stromboli, "MTV is everywhere," says the ebullient president of MTV Europe. After an arduous five-year climb, MTV is now beaming Kris Kross and the Scorpions into more than a third of Europe's 120 million TV households. By next year, it could surpass the U.S. MTV and other stateside rivals to become the world's biggest cable network. "We've turned the corner on acceptance of a pan-European channel," says Roedy.

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