Profits And Good Pr?

Operating on patients with HIV, the virus that causes AIDS, is routine for the 50 doctors in the University of Wisconsin Hospital's surgery wing. And while Surgical Administrator Kevin McMahon can't assure the doctors that they won't be infected with HIV, he has found a way to lower their stress level. Last year, he arranged for the hospital to purchase a disability insurance policy targeted to health-care workers at risk of catching HIV. If doctors can no longer see patients because they've been infected with the virus, the policy will, for a time, make up for their loss of income. Says McMahon: "It gives them some peace of mind."

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