Takashimaya Bets On Art For Mart's SakeJudith H. Dobrzynski
Festivals, sales, store greeters, celebrity appearances, perfume spritzers, food samples--the merchandising gambits retailers use to lure customers know few bounds. Leave it to Japan's biggest department-store chain, though, to try a truly new ploy in the hotly competitive American retail arena: When Takashimaya Co. opens its fancy store on New York's Fifth Avenue on Apr. 23., it's counting on art as a big draw.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Bitcoin Futures Deliver Wild Ride as Debut Brings Rally, Halts
- Investors Told to Brace for Steepest Rate Hikes Since 2006
- A Manager of $42 Billion Fears Bubble in World's Biggest Stocks
- World's Second-Tallest Building Opens With a Whimper After Delay
- Longtime NPR Host Tom Ashbrook Is Facing Misconduct Allegations