Takashimaya Bets On Art For Mart's Sake

Festivals, sales, store greeters, celebrity appearances, perfume spritzers, food samples--the merchandising gambits retailers use to lure customers know few bounds. Leave it to Japan's biggest department-store chain, though, to try a truly new ploy in the hotly competitive American retail arena: When Takashimaya Co. opens its fancy store on New York's Fifth Avenue on Apr. 23., it's counting on art as a big draw.

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