How Can Jenny Craig Keep On Gaining?

They may think thin, but no one could ever accuse Sid and Jenny Craig of thinking small. The couple has built Jenny Craig Inc., based in Del Mar, Calif., into a weight-loss empire by playing to America's diet craze. And the Craigs, who own 60% of the company, aren't about to curb their ambitions. At last count, there were 621 Jenny Craig diet centers spread across 43 states, with 100 new ones planned for each of the next few years (chart). "We plan on blanketing the entire North American continent," boasts CEO Sid Craig.

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