For Emerging Countries, Cellular Is No Luxury

Two years ago, the Hungarian village of Uri, 25 miles south of Budapest, was in trouble. Most of its 2,700 residents were thrown out of work when the truck-parts factory went bankrupt. Their best hope: Jozsef Nagy's electrical-fixture factory. But the town had only one phone--a hand-cranked model--so Nagy had to spend seven days a week driving around taking orders. After paying $2,300 for a cellular phone, however, orders started coming to him. Today, he runs a 400-employee, $2.5 million business, mostly from his red Honda Accord. Back in the office, he has four more mobile phones. "Without the phones," Nagy says, "we'd all be dead ducks."

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