A Stately Sedan With A Wild Streak

The Next Lexus. That's about all the TV ads say about the fifth model to emerge from Toyota's luxury-car division. What the ads don't say is that the new GS300 is a different kind of Lexus, a cross between the carmaker's sporty coupes and its stately sedans. It's aimed at older baby boomers who might prefer a high-performance coupe but who would rather not go through the contortions that are needed to install a baby seat in the tight rear quarters of a two-door car.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.