Big Brother Is Grocery Shopping With You

Sales pitches in the aisles, on carts, and at the checkout counter

Imagine a supermarket where store shelves talk to you. Blinking lights lure you to coupon dispensers. Overhead electronic boards urge you to buy, buy, buy. Your shopping cart suggests a recipe for fettuccine Alfredo--and tells you where the Pampers are. At the checkout, you watch ads on a TV monitor. And as the cash register scans the barcodes of your purchases, other gizmos flash commercials at you, spit out even more coupons, and keep track of your frequent-shopper points.

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