A New Equal Right: The Close Shave
Jill Shurtleff has shed blood in the line of duty. Or more precisely, her legs have. The only female industrial designer in Gillette Co.'s shaving division, Shurtleff was handed a key assignment five years ago: Take a fresh look at the women's shaving market, a niche that had long been neglected at male-oriented Gillette. So Shurtleff went to her local drugstore, bought every women's razor she could find, and tried them herself. Dozens of Band-Aids later, she came to a startling conclusion: None worked very well. "They were ergonomically terrible for women," she says. "I realized there had to be a better way."
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