Having Your Cake And Selling It, Too

In the eyes of Wall Street, tobacco and food giant RJR Nabisco Inc. is an ungainly beast. Because the stock market disdains the tobacco industry--fearing a proposed $2-per-pack cigarette tax and liability suits from cancer victims--it has punished RJR by driving the company's share price down 25% in the past two years, to just over 8.

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