Bridges' Appeal: He Begs To Differ

In your piece on Robert James Waller's novel The Bridges of Madison County ("How a little novel from nowhere hit the big time," Top of the News, Mar. 1), I was dismayed by the glib assessment of its phenomenal success. Touting "generational [niche] marketing" missed by a country mile--though it squared with what is awry with much of product marketing in general and book publishing in particular.

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