Blimpie Is Trying To Be A Hero To Franchisees AgainLaurel Touby
In 1987, the Blimpie franchise chain came down with a bad case of indigestion. While sales were still growing, store expansion had stalled, and the sandwich chain's parent, New York's Astor Restaurant Group, was in bad shape. Much of the problem stemmed from an investment Astor had made in a new Mexican chain, USA Border Cafe Inc. Two of the three outlets were floundering, sucking up cash that should have gone into support services for Blimpie franchisees. While Blimpie co-founder Anthony Conza was ignoring his 149 franchisees, rival Subway sandwich shops were devouring the market.
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