For Coke's Peter Sealey, Hollywood Is It

Short and slim, in a gray suit and sober maroon tie, Peter S. Sealey looks every bit the staid executive so common to the halls of Atlanta's Coca-Cola Co. Until he opens his mouth, that is. "God, you're ringing all the emotional bells there," he says, as an underling presents a storyboard for a new Coke Classic commercial destined for the Far East. "You're talking social facilitation, self-actualization. Perfect." Close your eyes, and you might think you had landed on the set of Robert Altman's biting Hollywood satire, The Player.

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