Dueling For Dialers

Consider the battle joined. In this corner, American Telephone & Telegraph Co., which last November jolted the phone industry with its agreement to buy a third of McCaw Cellular Communications Inc. In that corner, MobiLink, an alliance of 15 cellular operators, including six of the seven Baby Bells. At stake: the loyalty--and dollars--of millions of cellular-phone users frustrated by the numerology they must learn when they try to place or receive calls outside their home regions.

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