A Confusing Love Affair With The Mac

The slick design and ease of use of Apple Computer Inc.'s Macintosh have always inspired intense loyalty among its owners, but it has never managed to grab a big share of the corporate market dominated by IBM-compatible PCs. The dilemma was highlighted by a recent survey of about 400 personal computer managers at corporations, hospitals, and universities. They rate the Mac higher than IBM-type PCs equipped with Microsoft Corp.'s Windows software, IBM's OS/2, or the Unix operating system. About 17% of the managers say they are "extremely satisfied" with their Macs, while only 6% felt as good about their IBM-standard PCs running Windows 3.1.

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