How Leo Burnett Kept Olds In Its Garage

Nothing calms Rick Fizdale more than gazing at the moon. Taking in the view from his lakefront Chicago apartment helps him unwind from the trials and traumas of running one of America's top advertising agencies. Last Nov. 20, though, no amount of lunar therapy was going to soothe Fizdale. The chairman of Leo Burnett Co. had just had a call from Oldsmobile's top marketing executive, W. Knox Ramsey Jr. The message was brutal: Burnett should resign the $140 million Olds advertising account before the carmaker fired the agency.

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