Mentor's Lessons In The School Of Hard KnocksRobert D. Hof
Back in the summer of 1989, the livin' was easy at Mentor Graphics Corp. The eight-year-old Oregon company was the world leader in one of the electronics industry's most vital technologies--software used to simplify the fiendishly difficult task of designing advanced computer chips. Loyal customers included a high-tech who's who, from Apple Computer and Boeing to Samsung. At Mentor's headquarters in Wilsonville near Portland, a masseuse roamed the cubicles, providing neck massages, and work had begun on a new campus with a 24-hour gym and a $1 million child-care center. Meanwhile, Mentor's best engineers were developing what they thought would be a quantum leap in software. Executives expected sales to triple to $1 billion by 1991.
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