A Portrait Of `Generation X' Or A Crude Stereotype?
I'm a 24-year-old male, and I have seen other notable publications cast my generation, the 18- to 29-year-olds ("Move over, boomers," Cover Story, Dec. 14) as a strange, misguided, racial hodgepodge. But BUSINESS WEEK has nailed down our self-image, finally explaining the context of our upbringing and why certain fashion, musical, and other consumer trends appeal to us. I would suggest this article to any marketing organization that must learn to appeal to "Generation X," and there are many of them. Wake up, and take a look at what's coming down the conveyor! Bravo, BUSINESS WEEK.
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